ABOUT US
DEVELOPMENT STRATEGY
Robust Expansion
Pursue sustained, steady and quality growth.
Make prudent use of financial leverage, expand into relevant fields after deepening and penetrating the existing business fields, and strictly limit the financial risk to a controllable range.
Moderate Diversification
Based on bulk trade, carry out appropriate horizontal integration expansion to supply chain finance, strategic resource investment and operation and other related fields.
Based on non-ferrous metals, steel and building materials, carry out appropriate vertical extension to relevant products.
Differentiated Competition
Based on meeting the differentiated needs of unique market segments, create a unique business model, and provide differentiated products and services with unique value through the whole industrial chain and integrated operation, so as to stabilize the competitive advantage.
CORPORATE CULTURE
OBJECTIVES
Create value for customers, opportunities for employees and wealth for the society
SPIRIT
Honest and trustworthy, pragmatic and innovative, sincere unity and courageous struggle
BUSINESS PHILOSOPHY
People oriented, innovation and excellence, customer foremost, service first
CORE VALUES
Responsibility: integrity-based, service first
Development: entrepreneurial and innovative spirit
Benefit: create wealth, serve customers and repay society